Top Hospitality Marketing Trends That You Need To Be Aware Of

 

Since the hospitality industry largely emphasizes on creating & maintaining positive customer experience and relationship, marketing becomes a critical part of assuring the industry’s success. If you wish to lure more customers to your hotel or travel business, you’ve to efficiently advertise on diverse digital channels & be where your niche audience is.

Below, you’ll find information on some general hospitality marketing trends that you need to be aware of. These trends affect hospitality companies of all types and are applicable in almost all situations.

Use Chatbots to enhance customer experience and satisfaction:

Chatbots can be employed to enhance the customer experience in many crucial ways and form an important part of many modern hospitality marketing strategies. Chatbots allows for quick responses to customer queries, irreepctive of staff availability, and can offer support for multiple languages as well.

Voice search:

As the new generation of internet users like communicating via voice activation, this can be an excellent opportunity for the hospitality industry. Voice search is a kind of voice control & recognition technology that mainly work with smartphones, tablets and other identical devices. In fact, this marketing trend could soon eradicate the need for Internet users to press buttons or type their search queries online. Hotel guests can book a hotel room through their smartphone by just speaking to the device. They can even control the room’s functions, such as lights, music, or heating via voice search. It’s expected that more online marketers will start investing money into this new trend in the coming days.

Customer experience marketing:

As there is huge competition in the hospitality industry, customer experience is vital in acquiring loyalty. Remember that offering great customer service on its own does not always upshot in direct profits. It’s important develop complete customer experience marketing plans to fulfil the needs of your hotel or travel firm. To generate healthy returns & a steady flow of returning customers, you must amass analytics from online consumer testimonials or review sites. This’ll offer you with plenty of info regarding your customers’ likings, how your organization and do better, and which factors will lead to future conversions.

Personalized marketing:

Personalized marketing lets companies to provide personalized content to target customers via the use of automation technology & data collection. The objective of personalized marketing is to engage prospective customers by conversing with them as individuals. For tour operators and hotels, it is critical to customize their services for their clients and guests via targeted emails. For instance, targeted emails can be sent to prospective clients whenever an approaching discount is provided by the hotel or travel agency.

For professional Sales & Marketing Services in Tanzania for your hospitality business, look no further than QuickBiz Consultants. We can customize digital marketing solutions to ensure you reach your target audience with full effect. For further consultation, call us on +255 785 670 324!